Do you sometimes feel that you just don’t know how to get your message across any more?
You’re telling the world about your company and your products until you’re blue in the face but little is happening. Perhaps your products aren’t cutting the mustard or is it your marketing messgage?
Take a time out and look at these 6 simple reminders how to get your message across:
1- Keep your message simple. Don’t be afraid to state the bleeding obvious. Seth Godin uncovered this cutting which brings simplicity and stating the obvious to new levels:
2- One message at a time. 90% of prospects will have forgotten everything you have said within three days. Don’t forget that they are bombarded with messages 24/7. So make what they have to remember as easy as possible and try and increase that time to…. four days. It might make the difference.
3- Keep telling them. Once is no good. In advertising, they say that a roadside poster advert has got to be seen at least 12 times before a person may take action on it. Perhaps that’s rubbish. But let me put it another way, have you ever bought an item having seen it only once? I doubt it. So let’s assume it’s a number between 2 and 12. In other words, keep saying it.
4- Tell them in a variety of ways. You can improve how to get your message across by saying it in different ways. Posters, newspaper adverts, telephone conversations, face to face meetings, online etc. This approach tends to stimulate conversation which promotes action.
5- Stay on message. It almost feels silly when you keep saying the same thing over and over. But it won’t to the person who keeps hearing it, so keep saying it. Politicians are masters at this. Don’t be tempted to adjust the message or to jazz it up.
6- Tell stories. Use personal stories, stories you have heard or just make them up. Stories can be fun, interesting ways of getting your message across and are far more likely to stick.
OK, time out is over. Consider yourself reminded how to get your message across and go for it. Good luck.
Tags: communication, marketing, promotion, sales
Posted in small business marketing | 2 Comments »