Small business startup advice – SmallBusinessVoodoo.com

Hot, Flat and Crowded – Thomas L Friedman

The do-gooders have got it all wrong. They have been telling us for eons that we have to save our planet. Rubbish. Our planet is just fine. It’s our ability to stay living on a planet that’s becoming hot, flat and crowded that’s the problem.

You see, the planet doesn’t care if we are here or not. And the bad news is that we are living on borrowed time and not doing very much about it.

“Hot, Flat and Crowded” by Thomas Friedman goes some way to helping us understand this dilemma and puts together a broad template to help get us out of this mess. But it’s not going to be easy and success is by no means assured.

So what does Hot, Flat and Crowded refer to? Well, in a nutshell…

Hot – greenhouse effect, climate change, fossil fuels, rising sea levels and so on.

Flat – An increasingly connected and enabled world through the internet and improved telecommunications where individuals across the globe can prosper as never before. But this extraordinary expansion of the ‘middle class’ brings its own problems.

Crowded – A global population of 6.7 billion rising to 9 billion by 2050, where are they all going to go? What will they eat? How will they (ie we) survive? Read more »