Book Review: Business Stripped Bare – Richard Branson

Written by Steve Winduss on January 18, 2009 – 10:37 pm -

Business Stripped Bare – Richard Branson

How did Virgin Mobile become the fastest business in United States history to reach a $1 billion turnover? (Yes, Faster even than Microsoft or Google)

How did a man who set out to sell records in the 70′s become one of the world’s most influential social entrepreneurs with friends to count on such as Nelson Mandela, Bill Clinton and the Dalai Lama to name just a few?  Business Stripped Bare provides the answers.

Before you even make it to the opening credits you get a flavour of what being a truly global entrepreneur looks like. On the inside cover in rough handwriting (presumably Branson’s) are notes detailing some of the things he managed to achieve last year: Ordered 6 new 747 400’s; Opened a game reserve in Africa; Bought 5 miles of Majorcan coastline for new hotel; Secured site for largest cinema in the world in Tokyo;Opened first megastore in Beirut; Richard Branson is without question a truly global entrepreneur. Read more »


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