The Importance Of Innovation – What’s The Fuss All About?

Written by Steve Winduss on December 8, 2008 – 10:31 pm -

The perceived importance of innovation has reached heady heights. But innovation hasn’t just arrived so why now?  What’s the fuss all about?

Man has survived and thrived on innovation since day one. Cavemen realised the importance of innovation when they discovered an ability to create fire from sticks.  The wheel rolled in to our lives in about 3,500 BC whilst the canning industry was born out of Napoleon’s need to feed his army in the early 19th century.  The Anglo-Saxons, Normans, Tudors, Stuarts and Victorians were all innovators. George Stephenson gave us a steam locomotive, Henry Ford modern assembly lines bla bla bla ……..

And yet now its “all about innovation”. The importance of innovation is unrivalled. Nothing else matters.

Corporations preach innovation with the smugness and self-satisfaction of teenage lovers convinced they’ve pioneered great sex for the benefit of mankind. Read more »


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