Small business startup advice – SmallBusinessVoodoo.com

If you were always told as a kid that To Give Is To Receive then your parents inadvertently prepared you well for one of the key small business sales techniques.

Small Business likes the the idea of selling. We pride ourself in our small business sales techniques. Honing our persuasive selling skills. Bowling over objection after objection. Channelling our prospect into the appropriate corner and nailing him. Ah, the sweet smell of victory. A sale. And nothing given away. Perfect.

But small business sales techniques don’t need to focus around selling at all.  Just for a minute, put the selling mauals down and think about this:

Stop selling and start giving.

Small Business is not very good at giving things away. Things of real value. We hand out pens, keyrings, Read more »