Small business startup advice – SmallBusinessVoodoo.com

Explain RSS and how do you use an RSS feed reader?

RSS stands for ‘Really Simple Syndication’ and although it does exactly what it says on the tin, you’re probably still none the wiser.

To explain RSS is simple. RSS is a bit of software that records all new information posted on a website or blog and makes it available to …well anyone that wants it via an ‘RSS feed reader’.

Can’t I just go straight to the website itself and have a look?

Good question and the answer is of course that you can. But to explain RSS a little further, let’s suppose you had 10 websites that you visited regularly to see if anything new had been posted. That’s 10 URLs to type in, 10 websites to hunt around looking for new stuff and then possibly 10 or more new articles to either read all at once or to manually bookmark to read later. That’s hard work. Read more »

Question: How is a blog different from a website?

Answer:

A blog is a website but a website isn’t necessarily a blog.

Blogs originated as personal timelines with bloggers telling the world what they got up to on a day by day basis. Blog is actually derived from the term “web log”.  So we were treated to insights such as how Johnny’s latest science experiment on his guinea pig had gone and why Samantha was feeling a little bit low that morning because, well, just because she was. Timeless classics.

Thankfully for small businesses, things have stepped up a pace and small business blogging is now Read more »

photo credit: Mike Licht, NotionsCapital.com

Small business blogging – creating blogs – is the single most important activity you should be engaged in to promote your business. Period.

Wait a minute. Before you click off muttering under your breath that the poor fool’s lost it, just give me the next couple of minutes to scrape my reputation back off the floor.

Let’s suppose I asked you:

- How would you like to inject some personality into your small business communication?

- How would you like to know who your most loyal customers are?  By name?

- How would you like instant feedback from your customers about literally any aspect of your business?

- How would you like to add a completely new income stream to your small business?

- How would you like to know Read more »