Small business startup advice – SmallBusinessVoodoo.com

How strange that we small businesses so often forget to target customers as a priority when hunting for that elusive increase in sales turnover.

Yet statistics consistently show that the cost of gaining business through prospecting is anywhere between 3 and 10 times as expensive as increasing sales through current customers.

Armed with that snippet of information it would be odd not to address the issue of how to target customers to maximise sales.

Target Customers To Maximise Sales In 10 Steps:

Make sure that you work through these steps in sequence. It’s important.

1- 80:20…Prioritise. Always remember that 20% of your customers will provide 80% of your profit. Work out who they are and focus on them. Now target customers who are in your bottom 20%. Ditch them.

2- Customer service.  I’m not just talking good customer service. I’m talking mind busting customer service. Good won’t differentiate you from the competition. 80% of customer service is giving the customer what they want when they want it. 20% is the personal relation building, touchy feely bit. Get the 80% right first without fail. Then worry about the 20%.  And don’t forget to give your customer some fun while you’re about it. Read more »